Brand and Creative direction for Rapu.
Formerly known as New Zealand Surf & Snow Tours – The advernture tourism company was aquired and the new owners wanted to rebrand and position themselves to grow the business.
The name we gave them “Rapu” means “To Seek” which is an adventurer’s attitude that resonates in the industry. This link to Te Reo Maori (the New Zealand native language) opens the door to a new dimension in the surf and snow tour offering, bringing elements of indigenous culture into their tours facilitating a more authentic and genuine connection to New Zealand for travellers and locals alike.
The brand identity is an amalgamation of the surf and snow culture with traditional Maori design cues. The combination of elements results in a fresh and unique identity with a New Zealand flavour.