Brand Identity & Roll out
The request was to remove the endorsement name from the old packaging. With a change required across all packaging, the opportunity was there to refresh the brand as the existing one was dated.
We delivered a full rebrand including strategy, positioning, identity design, creative direction, illustration, packaging and point of sale in a very tight timeframe.
Results: 295% increase in sales in the first full year post rebrand, 60% increase is outlet pick up (distribution) and 5% rise in average per item sold GP.
Old Brand example – [slideshow]