Peak Fuel


Brand Identity, Creative Direction, Illustration, Packaging, Photography, Product Graphics, Retail, Strategy

Brand Identity & Roll out

The request was to remove the endorsement name from the old packaging. With a change required across all packaging, the opportunity was there to refresh the brand as the existing one was dated.

We delivered a full rebrand including strategy, positioning, identity design, creative direction, illustration, packaging and point of sale in a very tight timeframe.

Results: 295% increase in sales in the first full year post rebrand, 60% increase is outlet pick up (distribution) and 5% rise in average per item sold GP.

  • PF__0016_box display copy
  • PF__0008_bike
  • PF__0001_pf logo 1
  • PF__0011_jar group
  • PF__0004_brownie
  • PF__0009_swim
  • PF__0006_lime tube

Old Brand example – 

  • Energy-Bar---Cranberry-&-Apple---Isolated-on-White
  • Energy-Gel---Berry-Burst---Isolated-on-White

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