ITM Fishing Show

Brand Identity, Creative Direction, Illustration

Brand Identity Tweaks

Occasionally we get asked to develop an existing identity without changing it entirely. Usually to express new values or modernise an identity. Matt Watson asked us to revamp the ITM Fishing Show logo by bringing a little life into the fish illustrations and develop a 3d treatment for it. This is what we did for them.

[slideshow]ITMFS Logo layer for 3d ITMFS-3D-Logo_Shads-1-FITMFS Logo Progression v5-02ITMFS-Logo-Reflection-1[/slideshow]

 Below is an example of the original:


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