Brand Identity & Guideline
Comvita as a business had recognised that it was time to revitalise the brand through bringing strategic focus around the consumer and structuring the values of the business in a way to help everybody achieve that focus, through consistent delivery of messages that answer the consumers needs.
There was a strong desire for an evolution of the logo rather than a full re-design. So the strategy we employed was to go for a minimal modernisation of the logo and delivered a comprehensive strategic brand guideline document outlining a graphic system, photographic strategy, tone of voice guideline and implementation examples for global use.
The system was then implemented and templated for ease of use allowing for quick and effective, “on brand” communications.
This work was undertaken while working in-house as Lead Designer.