Solo is a range of Fixed Gear bikes (for hipsters ; ) ).
As a market that is more closely related to street riding (Denim) than road riding (Lycra) we could have a bit of fun with it. These bikes are generally heavily customised by the riders and so a hand made typographic logo was developed and an interchangeable colour palette of frames and components, allowing riders to mix and match.
The results: This range was launched successfully with 100% sell into the dealership and 90% sell through in the first season of sales.