Solo


Brand Identity, Creative Direction, Photography, Product Graphics

Solo is a range of Fixed Gear bikes (for hipsters ; ) ).

As a market that is more closely related to street riding (Denim) than road riding (Lycra) we could have a bit of fun with it. These bikes are generally heavily customised by the riders and so a hand made typographic logo was developed and an interchangeable colour palette of frames and components, allowing riders to mix and match.

[slideshow]Logo__0014_solo flatLogo__0016_Solo PaperSolo_Group_SM[/slideshow]

The results: This range was launched successfully with 100% sell into the dealership and 90% sell through in the first season of sales.